Choosing the right webinar software can easily become a daunting task, mainly due to companies’ typical lack of pricing transparency. It’s common to see tools and features hidden behind paywalls, and if you miss them after subscribing, it might be too late to get your investment back.
Understanding the true cost of webinar software is fundamental to avoiding unexpected expenses later on. In this article, we’ll discuss the different pricing models used by webinar software solutions and how to choose the best option for you.
Most webinar software providers follow one of three pricing models:
This pricing model offers a fixed price for a service, regardless of usage, number of users, and other variables. While there’s no flexibility, it’s the best choice for budgeting and predictable costs.
Solutions like WebinarGeek offer tiered pricing models, which provide users with more flexibility and scalability in the sense that they pay according to what they need. However, it’s easy to get sidetracked if you don’t correctly understand what’s included or not. In the end, this is the best choice for individuals or businesses expecting fluctuating attendance numbers and looking for flexible pricing options.
WebinarGeek is a browser-based webinar solution based in the Netherlands that offers businesses a straightforward way to create live, automated, on-demand, hybrid, and paid webinars. Its features include a real-time editor, custom CSS, custom branding, password protection, live Q&A, collaboration tools, analytics, reports, and integrations.
The cheapest subscription option costs $59 per month, billed annually, and includes a 25% discount. Although there’s no money-back guarantee policy, WebinarGeek offers an unlimited 14-day free trial that lets you try the service without strings attached.
Some webinar solutions also offer custom pricing or prices especially designed for large companies and enterprises. This usually requires a call or meeting with a sales representative who designs a tailored package according to the specific needs of a company. This is the best option for detailed requirements and large-scale webinar management.
It’s possible to find webinar software solutions with free tiers, but are they reliable? These plans are often limited in attendance numbers and branding options, and include watermarks.
This makes them a good choice for beginners or if you just want to try the software’s basic capabilities. After all, even stripped-back plans provide ways to keep your audience engaged.
On the other hand, depending on the subscription and pricing model, paid plans offer full or partial access to all features, enhancing webinar experience and overall quality. For those looking to create professional-looking webinars, paid plans are the way to go.
| Platform | Free trial / free version | Starting price / Max attendees (Starter plan) | Key features |
|---|---|---|---|
| Zoom | / | $13.33/mo / 100 | Wide range of features, Well-designed apps, Free forever version |
| WebinarGeek | 14 days / | $59/mo / 50 | Outstanding customization, Excellent price/feature ratio, Modern interface |
| GoToWebinar | 7 days / | $49/mo / 250 | Audience participation, GoToStage integration, Host pre-recorded webinars |
| Demio | 14 days / | $45/mo / 50 | Extremely user-friendly, Packed with features, Excellent customer service |
| Livestorm | / | $79/mo / 100 | Perfect for lean teams, No downloads required, Professional user experience |
| ClickMeeting | 30 days / | $25/mo / 25 | Supports all webinar needs, Fits various budgets, Quick setup and navigation |
Several webinar software options include costs that aren’t always clear from the start. In fact, most solutions offer a long list of features that can become overwhelming. With that in mind, we recommend keeping an eye out for possible additional costs:
The best way to avoid unpleasant surprises is to review the subscription or contract terms and ensure they include all the required features and are compatible with your requirements.
Each case is unique, so you need to be careful not to fall into the wrong subscription. We’ve compiled a list that breaks down each use case by user profile.
Subscribe to a webinar software solution that offers starter and basic plans with a reasonable number of features. We recommend a solution like WebinarGeek, which offers powerful features for a fair price, including a 14-day money-back guarantee.
Choose a webinar software provider for small businesses that offers several integration options, advanced insights and reports, and scalability. Medium-sized teams regularly have to manage multiple webinars and track their performance, requiring robust webinar solutions that meet these standards.
Opt for a webinar solution that includes custom prices or the possibility of asking for a custom quote specifically designed for large businesses. These options are usually easily scalable and provide features like advanced analytics, white-labeling, customer onboarding, and designated customer success managers.
While comparing prices is essential, evaluating the actual value of the features offered and extras is much more critical. These insights will bring you much closer to finding the right webinar software solution for your needs.
To make the list of the best solutions shorter, we recommend taking advantage of free trials and money-back guarantees to explore each platform carefully before committing. For example, WebinarGeek offers a 14-day free trial with no strings attached, allowing you to explore its intuitive platform and powerful features. Plus, it provides excellent value for the price and a pricing model that’s adjustable according to your needs.
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